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Post by account_disabled on Feb 27, 2024 8:01:23 GMT
Do you want to know how to overcome the lack of interest, talk to a future entrant and convince him? The big secret is to use inbound marketing strategies! It is through this that your institution will stand out from others in the educational market and win over candidates. In short, inbound marketing is a strategy created to attract consumers, convert, sell and delight the customer. The objective is that, through relevant Industry Email List communication strategies, a relationship is created with the potential student, causing them to follow a purchasing journey, called a sales funnel. Within this funnel, firstly, the future student is just a visitor, but the content created in inbound marketing will make him walk and become a lead. The candidate's path is long and needs a lot of attention so that they don't remain stuck in the funnel without interest. It is necessary to accompany him and nourish him. A content about his future degree, until he becomes enrolled. If you are interested in the subject and want to know more about your candidate's trajectory, check out the debate about changes in the educational market and the consumer's purchasing journey in on the Mkt Edu channel. Learn about this process in detail and how it affects retention. Inbound marketing: how to improve this process? You already know that without inbound marketing it is almost an impossible mission to improve your student retention numbers.
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