Post by account_disabled on Nov 25, 2023 10:40:23 GMT
You use them to get the result you want and they in return use you. None of you are faithful to each other. Companies with a large number of passive customers generally focus on getting more sales, not more customers. For example, returning to Giacomo's case, we can hypothesize that not a week goes by in which he does not receive offers from one of the airlines that fall within his "passive list". What these companies don't understand is that what drives Giacomo to choose company X again is the travel experience.
Truth be told, if the only goal was to get from point A to point B, any flight on any airline would have been fine. But it is the additional experience offered by company X that makes Giacomo their loyal customer and passionate promoter. Getting a sale is easier than Web Development Services getting a customer. Getting a sale means selling a product, while gaining a customer means selling experience and building a relationship. Creating a positive customer experience is the difference between having passive customers and promoters. Over the past few months, we have sought to more closely analyze.
The anatomy of the promoter and the anatomy of the detractor with the goal of providing a closer look at the passive customer and their influence on the brand. Have you ever wondered why this type of customer is never taken into consideration? Simply because passive customers do not move the needle and their presence does not seem to be decisive. Having more promoters than detractors is an indicator of growth. Having more detractors than promoters is a sign of decline. Having more passive customers doesn't actually say much. But that doesn't mean passive customers don't or can't make a difference. It's up to you to decide whether the difference they make is positive or negative.
Truth be told, if the only goal was to get from point A to point B, any flight on any airline would have been fine. But it is the additional experience offered by company X that makes Giacomo their loyal customer and passionate promoter. Getting a sale is easier than Web Development Services getting a customer. Getting a sale means selling a product, while gaining a customer means selling experience and building a relationship. Creating a positive customer experience is the difference between having passive customers and promoters. Over the past few months, we have sought to more closely analyze.
The anatomy of the promoter and the anatomy of the detractor with the goal of providing a closer look at the passive customer and their influence on the brand. Have you ever wondered why this type of customer is never taken into consideration? Simply because passive customers do not move the needle and their presence does not seem to be decisive. Having more promoters than detractors is an indicator of growth. Having more detractors than promoters is a sign of decline. Having more passive customers doesn't actually say much. But that doesn't mean passive customers don't or can't make a difference. It's up to you to decide whether the difference they make is positive or negative.