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Post by account_disabled on Dec 6, 2023 9:44:44 GMT
If you are advertising to people who have already been to your website and you offer a cheap product or service, do not expect conversions above the frequency of 3.0. The more expensive the product/service, the greater the probability that your recipients need several contacts with the brand to finally become your customer. High frequency is also advisable for brands that are new on the market . The user just needs to get used to it and get to know it better. However, it is Job Function Email List worth remembering that the higher the frequency, the higher the CPC cost and the lower the CTR. Advice? Honestly evaluate your product, indicating its place on the market. Then test it! What to do if you think the frequency is too high? Changing the advertising creation - if you have been using one or very similar graphics or content for a long time - change it. Your audience already feels tired of advertising. Checking ad placement – ads displayed in the right column will always achieve higher frequency.
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